{"id":13,"date":"2026-08-13T04:47:02","date_gmt":"2026-08-13T04:47:02","guid":{"rendered":"https:\/\/vaaryaindia.com\/?page_id=13"},"modified":"2026-09-01T05:16:57","modified_gmt":"2026-09-01T05:16:57","slug":"about","status":"publish","type":"page","link":"https:\/\/vaaryaindia.com\/?page_id=13","title":{"rendered":"About"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_margin=&#8221;-88px||||false|false&#8221; sticky_enabled=&#8221;0&#8243; vertical_offset=&#8221;-60px&#8221;][et_pb_fullwidth_code _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"><!-- [et_pb_line_break_holder] --><link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin><!-- [et_pb_line_break_holder] --><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Cormorant+Garamond:ital,wght@0,400;0,500;1,400&#038;family=Jost:wght@300;400;500&#038;display=swap\" rel=\"stylesheet\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->  .vy-about{ font-family:'Jost', sans-serif; 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}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  \/* Milestones *\/<!-- [et_pb_line_break_holder] -->  .vy-milestones{ padding:90px 0; background:#EEDDCB; margin-top:80px; }<!-- [et_pb_line_break_holder] -->  .vy-mile-grid{ display:grid; grid-template-columns:repeat(4,1fr); gap:30px; text-align:center; }<!-- [et_pb_line_break_holder] -->  @media (max-width:760px){ .vy-mile-grid{ grid-template-columns:1fr 1fr; } }<!-- [et_pb_line_break_holder] -->  .vy-mile-grid .vy-num{ font-family:'Cormorant Garamond', serif; font-weight:500; font-size:clamp(36px,4.4vw,54px); color:#3C1119; }<!-- [et_pb_line_break_holder] -->  .vy-mile-grid .vy-lbl{ margin-top:8px; font-size:12px; letter-spacing:0.12em; text-transform:uppercase; color:#6B4E52; }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  \/* Founder note *\/<!-- [et_pb_line_break_holder] -->  .vy-founder{ padding:100px 0; }<!-- [et_pb_line_break_holder] -->  .vy-founder-inner{ max-width:720px; margin:0 auto; text-align:center; }<!-- [et_pb_line_break_holder] -->  .vy-founder-inner p{ font-family:'Cormorant Garamond', serif; font-style:italic; font-weight:400; font-size:clamp(22px,2.6vw,30px); line-height:1.55; color:#3C1119; }<!-- [et_pb_line_break_holder] -->  .vy-founder-inner span{ display:block; margin-top:24px; font-family:'Jost',sans-serif; font-size:13px; letter-spacing:0.12em; text-transform:uppercase; color:#6B4E52; }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"vy-about\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<section class=\"vy-page-hero vy-wrap\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"vy-eyebrow\">Our Story<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<h1>Rooted in Hyderabad,<!\u2013- [et_pb_br_holder] -\u2013><em>tailored to your story.<\/em><\/h1>\n<p><!-- [et_pb_line_break_holder] -->    <pee>Vaarya began as a belief that wedding wear shouldn&#8217;t be chosen off a rack \u2014 it should be designed around the person wearing it, one conversation at a time.<\/pee><!-- [et_pb_line_break_holder] -->  <\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"vy-wrap\"><!-- [et_pb_line_break_holder] -->    <svg class=\"vy-thread\" viewBox=\"0 0 1180 34\" preserveAspectRatio=\"none\"><!-- [et_pb_line_break_holder] -->      <path d=\"M0 17 Q 40 4, 80 17 T 160 17 T 240 17 T 320 17 T 400 17 T 480 17 T 560 17 T 640 17 T 720 17 T 800 17 T 880 17 T 960 17 T 1040 17 T 1120 17 T 1180 17\"\/><!-- [et_pb_line_break_holder] -->    <\/svg><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<section class=\"vy-story vy-wrap\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"vy-story-mark\"><!-- [et_pb_line_break_holder] -->      <svg class=\"vy-weave\" viewBox=\"0 0 400 500\" preserveAspectRatio=\"xMidYMid slice\"><!-- [et_pb_line_break_holder] -->        <defs><!-- [et_pb_line_break_holder] -->          <pattern id=\"vy-weave-a\" width=\"26\" height=\"26\" patternUnits=\"userSpaceOnUse\" patternTransform=\"rotate(45)\"><!-- [et_pb_line_break_holder] -->            <line x1=\"0\" y1=\"0\" x2=\"0\" y2=\"26\" stroke=\"#B08A4E\" stroke-width=\"0.6\" opacity=\"0.5\"\/><!-- [et_pb_line_break_holder] -->          <\/pattern><!-- [et_pb_line_break_holder] -->        <\/defs><!-- [et_pb_line_break_holder] -->        <rect width=\"400\" height=\"500\" fill=\"url(#vy-weave-a)\"\/><!-- [et_pb_line_break_holder] -->      <\/svg><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"vy-frame\"><\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"vy-cap\">Vaarya Atelier<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"vy-story-copy\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"vy-kicker\">How it started<\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<h2>A studio built around the fitting room, not the showroom floor.<\/h2>\n<p><!-- [et_pb_line_break_holder] -->      <pee>Vaarya was founded on a simple idea: that the most important part of any wedding outfit isn&#8217;t the fabric or the print \u2014 it&#8217;s the fit, and the story behind why it was chosen.<\/pee><!-- [et_pb_line_break_holder] -->      <pee>What started as custom bridalwear for a handful of Hyderabad weddings has grown into a full atelier practice \u2014 dressing brides, grooms, bridesmaids and wedding guests alike, each piece designed from a first conversation rather than a catalogue.<\/pee><!-- [et_pb_line_break_holder] -->      <pee>We remain intentionally small. Every enquiry is met by the same team that will see your piece through to the final fitting.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<section class=\"vy-values vy-wrap\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"vy-section-head\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<h2>What We Believe In<\/h2>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"vy-values-grid\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"vy-value-card\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"vy-mark\">01<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<h4>Personalised Design<\/h4>\n<p><!-- [et_pb_line_break_holder] -->        <pee>No two Vaarya pieces are alike \u2014 every silhouette starts from your consultation, not a lookbook page.<\/pee><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"vy-value-card\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"vy-mark\">02<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<h4>Handcrafted Detail<\/h4>\n<p><!-- [et_pb_line_break_holder] -->        <pee>Embroidery, prints and finishing are done by hand, at a pace that respects the craft.<\/pee><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"vy-value-card\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"vy-mark\">03<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<h4>Custom Fit<\/h4>\n<p><!-- [et_pb_line_break_holder] -->        <pee>Multiple fittings at the atelier ensure the final piece moves and sits exactly as it should.<\/pee><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<section class=\"vy-milestones\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"vy-wrap vy-mile-grid\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"vy-num\">100+<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"vy-lbl\">Weddings Dressed<\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"vy-num\">6<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"vy-lbl\">Seasons in Hyderabad<\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"vy-num\">40+<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"vy-lbl\">Hrs of Handwork per Piece<\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"vy-num\">1:1<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"vy-lbl\">Consultations, Always<\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<section class=\"vy-founder vy-wrap\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"vy-founder-inner\"><!-- [et_pb_line_break_holder] -->      <pee>&#8220;We built Vaarya because we wanted brides and grooms to feel like themselves on their wedding day \u2014 not like they were wearing a costume of someone else&#8217;s idea of a wedding.&#8221;<\/pee><!-- [et_pb_line_break_holder] -->      <span>\u2014 Founder, Vaarya<\/span><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_fullwidth_code][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#3c1119&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_margin=&#8221;-59px||||false|false&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_padding=&#8221;||55px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Jost|300|||||||&#8221; text_text_color=&#8221;#d8c39a&#8221; text_letter_spacing=&#8221;0.32em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">LET&#8217;S TALK<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Cormorant Garamond|500|||||||&#8221; text_text_color=&#8221;#fbf6ee&#8221; text_font_size=&#8221;45px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Start with a conversation,<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Cormorant Garamond|500|||||||&#8221; text_text_color=&#8221;#d8c39a&#8221; text_font_size=&#8221;45px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: center;\"><em>not a catalogue.<\/em><\/p>\n<p>[\/et_pb_text][dsm_button _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; button_one_text=&#8221;BOOK A CONSULTATION&#8221; button_two_text=&#8221;CONTACT THE STUDIO&#8221; custom_button_one=&#8221;on&#8221; button_one_border_width=&#8221;1px&#8221; button_one_text_color=&#8221;#3c1119&#8243; button_one_bg_color=&#8221;#b08a4e&#8221; button_one_bg_enable_color=&#8221;on&#8221; button_one_text_size=&#8221;15px&#8221; button_one_font=&#8221;Jost|300|||||||&#8221; button_one_letter_spacing=&#8221;0.12em&#8221; button_one_url=&#8221;https:\/\/vaaryaindia.com\/?page_id=23&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; custom_button_two=&#8221;on&#8221; button_two_border_width=&#8221;1px&#8221; button_two_border_color=&#8221;#b08a4e&#8221; button_two_text_color=&#8221;#fbf6ee&#8221; button_two_text_size=&#8221;15px&#8221; button_two_font=&#8221;Jost|300|||||||&#8221; button_two_letter_spacing=&#8221;0.12em&#8221; custom_margin=&#8221;|0px|||false|false&#8221; positioning=&#8221;relative&#8221; horizontal_offset=&#8221;312px&#8221; vertical_offset=&#8221;25px&#8221;][\/dsm_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LET&#8217;S TALKStart with a conversation,not a catalogue.<div class=\"et_pb_module dsm_button dsm_button_0 et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"et_pb_button_module_wrappers dsm_button_0_wrapper  et_pb_module\">\n\t\t\t\t<a class=\"et_pb_button et_pb_button_one et_pb_bg_layout_light dsm-none \"  href=https:\/\/vaaryaindia.com\/?page_id=23 data-dsm-lightbox-id=\"dsm_button_one_lightbox dsm_button_0\"><span>BOOK A CONSULTATION<\/span><\/a><a class=\"et_pb_button et_pb_button_two et_pb_bg_layout_light dsm-none \"  data-dsm-lightbox-id=\"dsm_button_two_lightbox dsm_button_0\"><span>CONTACT THE STUDIO<\/span><\/a>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:divi\/placeholder \/-->","_et_gb_content_width":"","footnotes":""},"class_list":["post-13","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/vaaryaindia.com\/index.php?rest_route=\/wp\/v2\/pages\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vaaryaindia.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vaaryaindia.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vaaryaindia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vaaryaindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13"}],"version-history":[{"count":6,"href":"https:\/\/vaaryaindia.com\/index.php?rest_route=\/wp\/v2\/pages\/13\/revisions"}],"predecessor-version":[{"id":159,"href":"https:\/\/vaaryaindia.com\/index.php?rest_route=\/wp\/v2\/pages\/13\/revisions\/159"}],"wp:attachment":[{"href":"https:\/\/vaaryaindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}